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Director Marketing (all genders)

Köln
Full-time
Permanent employee

Want to make a difference?

At ARMEDANGELS, we're on a mission to change the fashion industry. Now, we're ready for the next chapter: building stronger international brand awareness, strengthening our position in the DACH market, and inspiring new audiences through a truly digital-first approach.

As Director Marketing (all genders), you lead our PR, Social Media, Campaigns, and Trade Marketing functions, shaping an integrated marketing strategy that connects brand building, cultural relevance, and commercial success.
Working closely with E-Commerce, Global Sales, Product, and Creative, you develop campaigns and initiatives that make ARMEDANGELS more desirable, attract new customers, and strengthen the connection with our existing community. You see marketing beyond individual channels – as a connected ecosystem of storytelling, creativity, data, and performance.
You lead a multidisciplinary team, establish clear structures and decision-making processes, and create an environment where creative ideas quickly turn into meaningful action. You combine strategic vision with a hands-on mindset and bring proven experience in building and scaling international D2C brands.

Who we are...

Since 2007, ARMEDANGELS has proven that fashion can be done differently: innovative, timeless, and produced according to responsible standards for people and planet. No wage slavery. No harmful chemicals. No cheap mass production.

What started as a small T-shirt initiative supporting social projects has grown into one of Europe's leading sustainable lifestyle brands. With a team of 180 people and four collections per year, we demonstrate that responsibility and great product design go hand in hand.

What is the job about?

Brand Strategy & International Growth

You develop and own an integrated marketing strategy that increases international brand awareness, strengthens our position in the DACH market, and attracts new audiences while staying connected to our existing community.

Digital First & Cultural Relevance

You shape creative, culturally relevant campaigns, social media strategies, PR initiatives, and brand partnerships that make ARMEDANGELS part of the conversation. You establish agile structures that allow us to respond quickly and authentically to emerging trends, platforms, and cultural developments.

Integrated Marketing & Cross-Functional Alignment

You connect the needs of E-Commerce, CRM, Performance Marketing, Global Sales, and Product with our overall brand strategy. In close collaboration with Creative, you shape a consistent visual and communicative brand experience and deliver impactful campaigns across relevant touchpoints.

Marketing Performance & Budget Ownership

You own strategic marketing budget allocation and steer initiatives through meaningful KPIs such as brand awareness, engagement, reach, and commercial impact. You combine creative thinking with data-driven insights to continuously improve marketing effectiveness.

Team Leadership & Organizational Excellence

You lead and develop our PR, Social Media, Campaigns, and Trade Marketing teams. You establish clear ownership, efficient processes, and a culture of creativity, collaboration, and accountability that enables fast decision-making and effective execution.

We'd love to hear from you if you have

  • Several years of experience in a strategic marketing leadership role, ideally within an internationally operating D2C brand in fashion, lifestyle, or consumer goods.
  • A proven track record of building and scaling D2C brands internationally, successfully connecting brand development with commercial growth.
  • Deep understanding of digital-first marketing, social media, PR, influencer marketing, and integrated campaign strategies.
  • A strong instinct for cultural trends, creative brand leadership, aesthetics, and the topics that make brands relevant in today's world.
  • Experience managing marketing budgets, performance KPIs, and data-driven decision-making.
  • Strong cross-functional leadership skills and the ability to align Brand, Creative, E-Commerce, Product, and Sales behind one clear strategy.
  • Proven people leadership experience, with the ability to inspire, coach, and empower teams to take ownership and deliver results.
  • Entrepreneurial mindset, strong execution skills, and the confidence to make smart decisions in fast-changing environments.
  • Excellent English communication skills; German is a plus.
  • A genuine passion for fashion, culture, and brands that aspire to create meaningful change.

What can you expect?

Inspiring work environment: Work in an innovative company that operates as sustainably as possible and continuously sets new standards.

Flexibility: Trust-based working hours and the option to work in a hybrid setup.

Team spirit: Enjoy legendary team events, a historic office space, and plenty of dog-friendly energy (yes, dogs are welcome!).

Benefits: €50 monthly benefit via guudcard, ARMEDANGELS shopping vouchers, attractive employee discounts, a JobRad or Germany Ticket, and a company pension scheme.

Support: Our Employee Assistance Program is available to support you confidentially in any life situation.

Come as you are: No dress code – just be yourself (clothes are still required!).

Good to know before you apply

We appreciate diverse interests, courage, and the drive to make things happen.

Please apply online via the application button and include the following information:
  • Your pronouns and preferred name, if applicable
  • Your CV
  • Your earliest possible start date and salary expectations
  • A few words about why you're excited to join ARMEDANGELS
This helps us get a well-rounded picture of how well we might fit together.
Thank you for your time and interest!

About us

Since 2007, the Cologne-based label ARMEDANGELS has been proving that fashion can be different: innovative and timeless, produced according to responsible standards for people and the planet. No wage slavery, no harmful chemicals, no cheap mass-produced goods. From the simple idea of printing T-shirts and collecting donations for projects and organisations through sales, a company has grown that is now one of the largest sustainable lifestyle labels in Europe. With a 190-strong team and four collections a year, ARMEDANGELS shows that responsibility and good product design are not mutually exclusive.